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Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /

Thesis (Ph. D.)--University of Adelaide, Graduate School of Management, 2000? / Includes bibliographical references (leaves 134-145 and 157-158).
Date January 1999
CreatorsSharp, Byron Malcolm.
Source SetsOCLC
Detected LanguageEnglish
SourceTitle page, contents and abstract only

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