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Brands we love to hate : an exploration of brand avoidance /

Thesis (PhD--Chemistry)--University of Auckland, 2007. / "A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, The University of Auckland, 2007". Includes bibliographical references (leaves 242-262)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/231704212
Date January 2007
CreatorsLee, Michael Shyue Wai.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic texts

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