Three essays on consumer behavior in Virtual Community eWOM, online trust, and dynamic impacts on brand selection /

Description

Thesis (Ph. D.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record/B38800184

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/232128731
Date	January 2007
Creators	Li, Yiyan, Stella.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click to view the E-thesis via HKUTO