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Three essays on consumer behavior in Virtual Community eWOM, online trust, and dynamic impacts on brand selection /

Thesis (Ph. D.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/232128731
Date January 2007
CreatorsLi, Yiyan, Stella.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceClick to view the E-thesis via HKUTO

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