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The role of consumer knowledge in consumer evaluations of brand extension a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2005.

Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (vii, 112 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MA)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/244294306
Date January 2005
CreatorsMa, Yun.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books.
SourceFull thesis. Abstract.

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