The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 /

Description

Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (x, 106 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8342 LIU)

Links & Downloads

1. http://puka2.aut.ac.nz/ait/theses/LiuYang.pdf
2. http://puka2.aut.ac.nz/ait/theses/LiuYang_a.pdf

Tags

Brand name products. Consumer behavior

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/247500862
Date	January 2005
Creators	Liu, Yang.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books.
Source	Full thesis. Abstract.