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How sequels seduce consumers' affective expectations for entertainment experiences /

Thesis (Ph.D.)--University of Southern California, 2007. / Adviser: Deborah J. MacInnis. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/251014813
Date January 1900
CreatorsAnderson, Justin.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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