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The predictive and descriptive efficacy of five evaluation models in diverse consumer decisional environments /

Thesis (Ph. D.)--Ohio State University, 1976. / Includes vita. Includes bibliographical references (leaves 154-162). Available online via OhioLINK's ETD Center.
Date January 1976
CreatorsWalton, John Reed,
Source SetsOCLC
Detected LanguageEnglish
SourceConnect to resource

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