The dyadic brand : a systematic enquiry to explore the confusion embedded in brand literature, and to inform the development of a simpler brand model that clarifies the roles of the consumer and custodian /

Description

Thesis (MA)--University of Canberra, 2007. / Includes bibliography (p. 97-109).

Links & Downloads

1. http://erl.canberra.edu.au/public/adt-AUC20080829.120412/index.html

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/277138460
Date	January 2007
Creators	Buddle, Richard.
Source Sets	OCLC
Language	English
Detected Language	English
Source	full text via ADT