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Competitive effects on the evaluation of brand extensions /

Thesis (Ph.D.) - Carleton University, 2005. / Includes bibliographical references (p. 146-158). Also available in electronic format on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/290912898
Date January 1900
CreatorsKapoor, Harish
PublisherOttawa:
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceProQuest Full Text

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