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Consumer control and customization in online environments an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude, and behavioral intention /

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.
Date January 1900
CreatorsBright, Laura Frances,
Publisher[Austin, Tex. : University of Texas Libraries,
Source SetsOCLC
Detected LanguageEnglish

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