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Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry

Thesis (Ph. D.)--Michigan State University. Dept. of Marketing, 2008. / Title from PDF t.p. (Mar. 26, 2009). Includes bibliographical references (p. 104-116). Also issued in print.
Date January 2008
CreatorsCavusgil, Erin.
Source SetsOCLC
Detected LanguageEnglish
TypeElectronic dissertations.

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