The role of logo design in creating brand emotion: a semiotic comparison of the apple and IBM logos/

Description

Thesis (Master)--İzmir Institute of Technology, İzmir, 2006 / Keywords:Semiotics, logo, brand emotion, apple computers, IBM. Includes bibliographical references (leaves. 111-122).

Links & Downloads

1. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000560.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/417648172
Date	January 2006
Creators	Biricik, Aslı. Erkarslan, Önder
Publisher	[s.l.]: [s.n.],
Source Sets	OCLC
Language	English
Detected Language	English