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The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites

Thesis (M.A.)--Michigan State University. Dept. of Advertising, Public Relations, and Retailing, 2008. / "Committee members: Dr. Keith Adler, Dr. Constantinos Coursaris, and Dr. Mira Lee"--Acknowledgments. Title from PDF t.p. (viewed on Aug. 6, 2009) Includes bibliographical references (p. 58-61). Also issued in print.
Date January 2008
CreatorsChung, Sungwon.
Source SetsOCLC
Detected LanguageEnglish
TypeElectronic dissertations.

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