Repositioning a case study of McDonald's New Zealand : a dissertation submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2008 /

Description

Thesis (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print (80 leaves ; 30 cm.) in the Archive at the City Campus (T 338.7616479593 CHA )

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1. http://hdl.handle.net/10292/480

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/456265839
Date	January 2008
Creators	Chang, Steven.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here to access this resource online