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The role of perceived interactivity in interactive ad processing /

Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 219-235). Available also in a digital version from Dissertation Abstracts.
Date January 2000
CreatorsWu, Guohua,
Source SetsOCLC
Detected LanguageEnglish
SourceDigital version accessible at:

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