Development of a marketing plan to interest advertisers in purchasing advertising time on an rthnic [sic] radio program

Description

Thesis (M.S.)--Kutztown University of Pennsylvania, 1998. / Source: Masters Abstracts International, Volume: 45-06, page: 2892. Typescript. Includes bibliographical references (leaves 59-60).

Links & Downloads

1. http://navigator-kutztown.passhe.edu/login?url= http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:EP21454
2. http://www.kutztown.edu/library/services/remote_access.asp

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51573353
Date	January 1998
Creators	Srivatsa, Anil.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only.