An investigation into the effect of affect intensity on consumer responses to persuasive appeals /

Description

Thesis (Ph. D.)--University of Oklahoma, 1989. / Includes bibliographical references (leaves 130-137).

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1. http://libraries.ou.edu/access.aspx?url= http://wwwlib.umi.com/dissertations/fullcit/8921070

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/519765500
Date	January 1989
Creators	Harris, William Detwiler,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full-text version available from OU Domain via ProQuest Digital Dissertations