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Measuring consumers' evaluations of the functional, symbolic, and experiential benefits of brands /

Thesis (Ph. D.)--University of Oregon, 2002. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 106-111).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52708672
Date January 2002
CreatorsCampbell, Richard M. Jr.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceview abstract or download file of text

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