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The effects of branding and relationship marketing on physician lifetime value in the pharmaceutical industry /

Thesis (Ph.D.)--University of Mississippi, 2007. / Typescript. Vita. "December 2007." Includes bibliographical references (leaves 197-219). Also available online via ProQuest to authorized users.
Date January 2007
CreatorsClark, Melissa.
Source SetsOCLC
Detected LanguageEnglish
SourceFull text available from ProQuest UM Digital Dissertations

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