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The effects of brand relationship norms on consumer attitudes and behavior /

Thesis (Ph. D.)--University of Chicago, Graduate School of Business, June, 2002. / Includes bibliographical references (p. 66-73). Also available on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/56925210
Date January 2002
CreatorsAggarwal, Pankaj.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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