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The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context with the item-specific and relational processing framework /

Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Wei-Na Lee. Vita. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57894598
Date January 2004
CreatorsLee, Byung-kwan. Lee, Wei-Na,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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