The dispersion of marketing capabilities and its effects on marketing strategy execution, business relationships and business unit performance

Description

Thesis (Ph.D.)--University of Nebraska-Lincoln, 2009. / Title from title screen (site viewed January 5, 2010). PDF text: 158 p. : ill. ; 3.44 Mb. UMI publication number: AAT 3365712. Includes bibliographical references. Also available in microfilm and microfiche formats.

Links & Downloads

1. http://proquest.umi.com/pqdweb?did=1825371951&sid=1&Fmt=2&clientId=14215&RQT=309&VName=PQD

Tags

Marketing. Success in business.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/589272985
Date	January 2009
Creators	Krush, Michael T.
Source Sets	OCLC
Language	English
Detected Language	English