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Consumer information processing for brand decisions; an experimental examination of Cox's sorting rule model for selecting brand decision attributes,

Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Vita. Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
Date January 1900
CreatorsScharbach, Steven Everett,
Source SetsOCLC
Detected LanguageEnglish

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