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Managing corporate brands a new approach to corporate communication /

Zugl.: Tübingen, Univ., Diss., 2007.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/613437857
Date January 2007
CreatorsOrmeño, Marcos O.
PublisherWiesbaden : Deutscher Universitäts-Verlag,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceClick here for access via Scholars Portal Click here for access via SpringerLink

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