Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities /

Description

Thesis (Ph.D.)--Mississippi State University. Department of Marketing, Quantitative Analysis, and Business Law. / Title from title screen. Includes bibliographical references.

Links & Downloads

1. http://library.msstate.edu/etd/show.asp?etd=etd-03262009-122935

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/646516225
Date	January 2009
Creators	Martin, William Carroll,
Publisher	Mississippi State : Mississippi State University,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic resources. Electronic theses/dissertations. Dissertations.