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Ethos and senior leader communication examining responses to a policy change memo /

Thesis (M.B.A.)--Naval Postgraduate School, June 2010. / Thesis Advisor(s): King, Cynthia L. ; Second Reader: Simon, Cary. "June 2010." Description based on title screen as viewed on July 15, 2010. Author(s) subject terms: Leader communication, senior leader communication, business communication, reception study, ethos, persuasive messages, credibility. Includes bibliographical references (p. 55-57). Also available in print.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/648170609
Date January 2010
CreatorsMartin, Sarah E.
PublisherMonterey, California : Naval Postgraduate School,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Source(200 KB)

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