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The determinants of consumers' information search patterns in online marketing communication

Thesis (Ph. D.)--Florida State University, 2006. / Advisors: Gary R. Heald and Laura M. Arpan, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed June 6, 2006). Document formatted into pages; contains ix,109 pages. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/70113728
Date January 2006
CreatorsLee, Youngwon. Heald, Gary R. Arpan, Laura M.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Typeelectronic dissertation

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