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Three essays exploring consumers' relationships with brands and the implications for brand equity

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 164-171).
Date January 2006
CreatorsRaggio, Randle David,
PublisherColumbus, Ohio : Ohio State University,
Source SetsOCLC
Detected LanguageEnglish
SourceConnect to resource online

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