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Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 115-120).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/75428031
Date January 2006
CreatorsHiggins, Julie A.,
PublisherColumbus, Ohio : Ohio State University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceConnect to resource online

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