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The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /

Thesis (Ph. D.)--Ohio State University, 1981. / Includes bibliographical references (leaves 136-142). Available online via OhioLINK's ETD Center.
Date January 1981
CreatorsSwartz, Teresa Anne.
Source SetsOCLC
Detected LanguageEnglish
SourceConnect to resource

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