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Characteristics of Oregon agricultural export entrepreneurs

The creation of a new business venture is a
multidimensional event, but little research has addressed
the interaction of entrepreneurial characteristics and
their relationship to new venture creation. The purpose
of this study was to propose a conceptual framework for
systematically studying the entrepreneurial personality.
The major components of the proposed framework were
attitude toward the behavior, subjective norm, and
perceived behavioral control, the three antecedents of
behavior, and demographic indicators.
A stratified random sample of 20 subjects, 15 males
and five females, was identified for this study from a
population of 120 Oregon agriculture exporters. The
study had an important limitation: the population
consisted only of agriculture export entrepreneurs. The
data were gathered in two ways: an interview and a
survey questionnaire.
Based on the findings, a conceptual framework was
proposed. The framework consisted of three antecedents
of behavior: attitude toward the behavior, perceived
behavioral control, and the subjective norm. These
antecedents were influenced by selected demographic
variables. Prominent factors were need for achievement,
long-term involvement, risk taking (moderate), internal
locus of control, sex (gender), and family background.
Additional variables deserving further study are:
innovation, drive and energy, persistent problem solving,
age, birth order, educational history, and previous
The entrepreneurial behavior model developed from the
conceptual framework was supported by the results of the
study. / Graduation date: 1992
Date31 July 1991
CreatorsJohnson, Wayne E.
ContributorsSuzuki, Warren N.
Source SetsOregon State University
Detected LanguageEnglish

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