This paper aims to identify the perceptions of the main stakeholders of IBM about the external communication strategies that have been applied on the potential use of disruptive technologies. A qualitative methodology with a case study approach was applied. Through the homogeneous sampling technique, six semi-structured interviews with stakeholders of IBM and one focus group with 11 university students were conducted. As a result, there is interest in Peruvians to know what disruptive technologies are; however, its dissemination has a commercial focus that is not generating development or relevant solutions in the local market. It is necessary that specialists and the media disseminate information that does motivate their use in a real and effective way.
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/656663 |
| Date | 01 September 2020 |
| Creators | Burga-Larco, Gonzalo, Vargas-Sardon, Jorge Lucas, Gallardo-Echenique, Eliana |
| Publisher | Associacao Iberica de Sistemas e Tecnologias de Informacao |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/article |
| Format | application/pdf |
| Source | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020, E34, 172, 182 |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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