This study employs a matched-guise attitude survey, as well as interview data, in order to monitor a potential change in language attitudes since further political liberalization and reconciliation of identity within Taiwan. This research replicates Feifel's (1994) earlier study in which a Taiwanese influenced Mandarin Chinese (Taiwanese-Mandarin) scored lowest on factors of solidarity, status, and activity in comparison with Southern Min and Standard Mandarin. Two pairs of adjectives derived from previous interviews with Taiwanese were added to the matched-guise questionnaire. Results confirmed the reliability of the replicated study; however, the additional adjectives showed a significant result that casts doubt on the validity of the methodology. It is argued that these results could indicate the superiority of an indigenously-derived instrument for the matched-guise/survey methodology, rather than one translated from previous research conducted in various cultural settings.
| Identifer | oai:union.ndltd.org:PITT/oai:PITTETD:etd-08192003-082704 |
| Date | 17 November 2003 |
| Creators | Brubaker, Brian Lee |
| Contributors | Alan Juffs, Ph.D., Scott Fabius Kiesling, Ph.D., Christina Bratt Paulston, Ed.D. |
| Publisher | University of Pittsburgh |
| Source Sets | University of Pittsburgh |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.library.pitt.edu/ETD/available/etd-08192003-082704/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Pittsburgh or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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