Effectiveness of Warning Labels on Fashion Advertisements in Combating Body Dissatisfaction Among Women of Color

<p> Media outlets perpetuate an ultra-thin feminine ideal which has been linked to body dissatisfaction among women (Lew, Mann, Myers, Taylor, &amp; Bower, 2007). The present study focused on the inclusion of warning labels, similar to those in cigarette ads, on advertisements. Previous research indicates that these labels might have a protective factor for women's body satisfaction, but results are inconsistent (Slater, Tiggemann, Firth, &amp; Hawkins, 2012; Tiggemann, Slater, Bury, Hawkins, &amp; Firth, 2013). The purpose of this study was to resolve inconsistencies from past research and extend the findings to Women of Color (WOC). Participants of this study included 161 female college students at a Midwestern university. Results indicated that warning labels may serve to decrease body dissatisfaction within both White Women and WOC. Implications for practice were also discussed.</p>

Identiferoai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:3687622
Date03 April 2015
CreatorsCarollo, Olivia L.
PublisherRoosevelt University
Source SetsProQuest.com
LanguageEnglish
Detected LanguageEnglish
Typethesis

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