ABSTRACT
With reduced sources of external funding, higher education institutions are taking an increased focus onthe development of their alumni and current student populations with regards to philanthropic giving. One of the
goals of leadership and their development team is to build and nurture a culture of philanthropy on campus
amongst current students with the desired outcome of these efforts being to build a sense of affinity and
responsibility to the institution evident through their engagement. While there is much research available about
the motivation for giving and engagement amongst alumni, there is little information available about what
motivates current students on campus to participate in philanthropic activity.
It must be understood why students choose to engage in their chosen philanthropic activities, whichwould require gaining an understanding of intrinsic motivators for engagement. It is also important for institutions
to learn how students want to be engaged to adjust tactics and incorporate methods of engagement which are
valued and preferred by students. Learning the ways in which this newer group of students views the concepts of
philanthropy, and the ways in which they seek to insert themselves into philanthropic engagement are going to be
of the upmost importance to gain support from this cohort.
Ultimately, this study examined undergraduate students’ philanthropic behaviors with the purpose ofdetermining if it is possible to find distinct factors which influence philanthropic motivations and engagement
based upon student characteristics. A mixed method approach was used for this study. For the quantitative
component of the study, 206 students located throughout the United States completed questionnaires, which
provided survey questions utilizing a 5-point ordinal Likert scale, with responses indicating the likelihood of the
variable influencing selected philanthropic activities. Surveys also captured student demographic variables. Twenty
students from the quantitative study participated in a follow up one on one interview interviews for the qualitative
component, which provided insight into student motivations via analysis of interview transcripts.
Amongst participants of this study, findings indicate that there are significant relationships that exist
between certain student demographic variables and factors which influence their decisions to participate in
chosen philanthropic activities. These factors can be segmented into distinct categories, allowing for students’
motivations to be understood based upon their intrinsic motivations. Ultimately amongst participants, it appears
students are guided by eight factors which influence their philanthropic motivation and/or engagement. With this
knowledge, institutional leadership and development staff can gain a better understanding of what motivates
current students to select the types of philanthropic activities, causes, and organizations they support, as well as
how to tailor ask vehicles designed to appeal to the intrinsic motivators of students. / Educational Administration
| Identifer | oai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/6438 |
| Date | January 2021 |
| Creators | Williams, Tyree Eli |
| Contributors | Davis, James Earl, 1960-, Gross, Steven Jay, DuCette, Joseph P., Estrada, Armando X. |
| Publisher | Temple University. Libraries |
| Source Sets | Temple University |
| Language | English |
| Detected Language | English |
| Type | Thesis/Dissertation, Text |
| Format | 196 pages |
| Rights | IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/ |
| Relation | http://dx.doi.org/10.34944/dspace/6420, Theses and Dissertations |
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