Since the U.S. Supreme Court lifted the federal ban on sports gambling, the popularity of sports gambling continues to increase. This has left the sport industry, including academics, interested in examining the drivers of sports gambling participation and their influence on consumers’ betting behavior. This dissertation includes three essays considering motivations to engage in sports gambling. While all focus on sports gambling, each of these three standalone essays embrace a different focus to explore sports gambling motivations and betting behavior. First, Essay One explores the differences in motivation and perception of skill versus luck between daily fantasy sports (DFS) and sports betting participants. Next, Essay Two investigates the interplay between motivations and game characteristics on betting intentions. Finally, Essay Three explores the effects of different marketing promotions and their fit with consumers’ regulatory focus on consumers’ betting behavior. Collectively, this research will provide insights and understandings of different drivers of sports gambling and their influence on consumer behavior regarding sports gambling. / Tourism and Sport
| Identifer | oai:union.ndltd.org:TEMPLE/oai:scholarshare.temple.edu:20.500.12613/7730 |
| Date | January 2022 |
| Creators | Kim, Koo Yul, 0000-0002-5695-4060 |
| Contributors | Kunkel, Thilo, Drayer, Joris, Roehl, Wesley S., Srivastava, Joydeep |
| Publisher | Temple University. Libraries |
| Source Sets | Temple University |
| Language | English |
| Detected Language | English |
| Type | Thesis/Dissertation, Text |
| Format | 119 pages |
| Rights | IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available., http://rightsstatements.org/vocab/InC/1.0/ |
| Relation | http://dx.doi.org/10.34944/dspace/7702, Theses and Dissertations |
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