The Effects of Brand Name in Chinese/English on Product Evaluation--The Case of Imported Mineral Water / 中,英文品牌名稱對消費者產品評估影響之研究--以進口礦泉水產品為例

Description

碩士 / 元智工學院 / 商業及管理學類 / 84 /

Links & Downloads

1. http://ndltd.ncl.edu.tw/handle/61090259001623662277

Additional Fields

Identifer	oai:union.ndltd.org:TW/084YZU00315014
Creators	HAN, Cheng-Yu, 韓承諭
Contributors	Shuling Liao, 廖淑伶
Source Sets	National Digital Library of Theses and Dissertations in Taiwan
Language	zh-TW
Detected Language	English
Type	學位論文 ; thesis
Format	101