The Effects of Brand Name in Chinese/English on Product Evaluations -The Case of Imported Mineral Water / 中、英文品版名稱對消費者產品評估影響之研究-以進口礦泉水產品為例

碩士 / 元智大學 / 管理研究所 / 84 /

Identiferoai:union.ndltd.org:TW/084YZU04457002
CreatorsHan, Cheng-Yu, 韓承諭
ContributorsLiao, Shu-Ling, 廖淑伶
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format101

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