碩士 / 國立中興大學 / 企業管理學系 / 85 / This research is focus on to discuss the new established banks
and the old banks, when they want to set up the overseas
subsidary in the southeast asia. Thereof, to discuss (1)
international goals, (2) business environment evaluation
factors, (3) the overseas entering strategies, (4) business
scope analysis, (5)performance analysis. This five parts, is to
understand our country''s bank how to set up the overseas
subsidary''s wholly goals and strategies, and the difference
between the new established banks and the old banks that they
focus on.This research''s sample is the banks that central bank
of taiwan appointed to operate the foreign currency, including
the public and the private banks. using the discriptive
statistics and T-test to analyze the data. The abstract of this
research found out listed as below:1.The new established banks
and the old banks concerning the international goals have not
distinguished differences. meanwhile, the new established bank
is in pursuit of improving the profitability and training the
international professional person. The old banks is also
emphasis on the goals, and obey the government''s policy that
encourage the company to invest in the southeast asia and to
serve the overseas taiwanese emrchant and overseas chinese.2.The
new established banks is more emphasis on the quality of service
and the satisfaction of customer.3.Concerning about the business
environment analysis, the factors are (1)the situation of
politics and economics, (2)the monetary institution and taxes,
(3)the monetary environment, (4)the market conditions, (5)social
culture and local personnel.4.concerning about the overseas
entering strategy, both consider that the new-established,
branch style, and located in where the taiwanese merchant needs
is the better.5.Concerning about the location intention analysis
are Hong Kong, Singapore, Vietnam, Philippine, Indonesian,
Thailand, Malaysia.6.In performance, after the setup, it needs
near two years to attain the breakeven point, the earnings about
two-three million every month, the performance is not very
satisfied, but the banks consider our country,s bank is suit to
set up the subsidary in southeast asia.
| Identifer | oai:union.ndltd.org:TW/085NCHU1121071 |
| Date | January 1997 |
| Creators | LIU, GEN-HORNG, 劉根宏 |
| Contributors | KUO QUNG-MOR, 郭崑謨 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 91 |
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