碩士 / 國立中興大學 / 都市計劃研究所 / 86 / The entities of leisure-time house are be possessed of plenty of facilitiesand specialized management. The most important factor of development processare community planning and operating. To plan an effective promotion strategyis an important issue to understand the consumer''''''''s purchase motives,decision and postpurchase satisfaction of targetmarket in leisure-time house market-ing.this study provides an empirical researchon leisure-time house buyer behavior,market segmentation,and preference of promotion activities in Taipei area leisure-time house market. The main research techniques are Chi-square test, ANOVA analysis and factor analysis. The study findthat purchasers are consist of manager and teacher. Purchase motives are house environment quality, childern growth environment. In the future, leisure-timehouse marketing must pay more attention to scenery arround the leisure-time house and consumer''''''''spreference.
| Identifer | oai:union.ndltd.org:TW/086NCHU1347016 |
| Date | January 1998 |
| Creators | Tsai Chu-hua, 蔡菊花 |
| Contributors | Chien Shyue-tao, 錢學陶 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 0 |
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