碩士 / 國立臺灣大學 / 國際企業學系 / 86 / Following the liberalization of domestic market in China, many
Taiwanese firms are undertaking strategic moves to capture the
tremendous amount of business opportunity generated by this new
direction of policy. However, due to the immaturity and
heterogeneity of the Chinese domestic market, realization of
marketing initiatives in this particular market becomes more
challenged than in other markets. Among others, strategic
management on marketing channel and related issues is critical
to the business s
The purpose of this study is to take the initiative by focusing
on the issue of channel decisions faced by small and medium
Taiwanese firms when engaged in the business expansion in the
Chinese market. Due to the exploratory nature of this research
issue, the present study adopts a qualitative approach by
purposely selecting nine Taiwanese companies from five
distinctive industries currently undertaking business
development in the domestic markets in China as the basis for
research exploration. Based
| Identifer | oai:union.ndltd.org:TW/086NTU00320009 |
| Date | January 1998 |
| Creators | CHENG, CHIA-LIANG, 鄭家樑 |
| Contributors | LEE, JI-REN, 李吉仁, --- |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 165 |
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