博士 / 國立臺灣大學 / 地理學研究所 / 88 / In view of the facts that rural enterprise is one of the starting segment and propulsive force of the economic revolution of Mainland China, and its product, gradually replacing the product of national enterprise, becomes the main-stream product in the market. I choose product distribution channels of rural enterprise in Mainland China as the core of my dissertation. To consider market coverage of product takes Nanhai City in Guangdong Province as the study area.
At the outset of the dissertation, I retrospect the progress and mechanism of the development of Mainland China''s rural enterprise and notice that ''mutual imitation'' is an important mechanism besides local factors in rural enterprise''s development. I also make a review of Mainland China''s distribution system. Obviously, Mainland China''s distribution system displays the advantage of ''afterward efficiency'' of developing countries. Yet it differs from the other developing countries in that China has constituted national distribution system according to plans, in 1950s and 1960s---national business enterprises.
In the aspect of the development of Nanhai City''s rural enterprise, significant findings are obtained after collecting data, analyzing paper content and interviewing with local officials and managers of major rural enterprises. The very rise of Nanhai City''s rural enterprises in late 80''s should be attributed to the following factors: 1) a relatively tolerant local government; 2) enlightenment by foreign enterprises in ''products news,'' ''management patterns'' and ''inducement mechanism''; 3) the expansion of the ''agglomerate effect'' and the involvement in the manufacture of aluminum alloy profiles and constructional ceramics and tiles.
As far as distribution channels of the product of rural enterprise are concerned, most enterprises are of medium or small scales; therefore, they sell their products in the local areas. In general their sales mode is ''front door the shop, back door the factory (qiandianhouchang)'' or direct retail sales. Some small factories also consign their products to certain agencies to sell in ''one-product markets (zhuanyeshichang)''. As for large enterprises, they need other non-local markets (domestic or foreign) to support the enterprise''s regular operation. In the construction of a sales web construction, most enterprises choose a direct channel or both direct channel and short channel via only one dealer. The members of distribution channels include enterprises themselves and local-market-oriented individual dealers. Due to the weak connection among individual dealers, the management of distribution channels actually falls on the enterprises themselves.
中文摘要 iv
英文摘要 vi
第一章 緒論
第一節 名詞說明
1‧1‧1 鄉鎮企業 1-1
1‧1‧2 流通渠道 1-2
第二節 研究動機與目的 1-3
第三節 章節介紹 1-5
第二章 鄉鎮企業
第一節 常見的鄉鎮企業發展模式
2‧1‧1 蘇南模式 2-2
2‧1‧2 溫州模式 2-6
2‧1‧3 珠江模式 2-10
第二節 鄉鎮企業的發展歷程 2-20
第三章 流通體系變革
第一節 歐美國家流通體系的發展歷程
3‧1‧1 變革的歷史過程 3-2
3‧1‧2 變革的系統分析 3-5
第二節 大陸的流通體系
3‧2‧1 改革開放前的流通體系 3-8
3‧2‧2 改革開放後的流通體系變革 3-14
3‧2‧3 現階段的大陸流通體系探討 3-23
第四章 研究架構與方法
第一節 文獻回顧與評述 4-1
第二節 架構與方法
4‧2‧1 理論架構 4-15
4‧2‧2 研究地點選取 4-19
4‧2‧3 研究方法 4-20
4‧2‧4 問卷內容說明 4-24
第五章 南海市的鄉鎮企業流通渠道
第一節 南海市的地理及歷史概況
5‧1‧1 位置及自然環境 5-1
5‧1‧2 建置沿革 5-3
5‧1‧3 行政區劃 5-5
5‧1‧4 社會經濟發展概況 5-7
第二節 南海市的鄉鎮企業
5‧2‧1 地方特色 5-15
5‧2‧2 南海市鄉鎮企業發展的機制及其他 5-25
第三節 實例調查
5‧3‧1 樣本企業的背景說明 5-45
5‧3‧2 樣本企業產品的流通渠道 5-53
5‧3‧3 樣本企業對發展前景的看法 5-76
第六章 結論
第一節 調查成果與討論
6‧1‧1 南海市的鄉鎮企業發展 6-1
6‧1‧2 鄉鎮企業產品的流通渠道 6-2
第二節 後續研究之展望 6-5
參考文獻 參-1
附錄：南海市鄉鎮企業產品之流通渠道研究問卷 附-1
| Identifer | oai:union.ndltd.org:TW/088NTU00136006 |
| Date | January 2000 |
| Creators | Chi Wen Hui, 齊文輝 |
| Contributors | Chiang, Lan-hong, 姜蘭虹 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 0 |
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