Analyzing Market Structure and Operating Strategy of Express Shipping Services for a Marine Intermodal Carrier / 海運複合運輸公司提供快速運送之服務策略與市場分析

碩士 / 國立交通大學 / 運輸工程與管理系 / 89 / In recent year, owing to rapid developments in the international commerce, shippers and the marine intermodal carrier both are making every effort to decrease the transport time and cost to enhance their competitive advantages. The single mode transportation service can not completely satisfy the actual transportation demand, due to the prevalence of the container transportation and the need for door to door service in international ocean freight transport. Therefore, there is a trend to combine and integrate various transportation service modes to provide door to door intermodal services.
This study develops analytical models on estimating markets, costs, and on proposing operation strategies for express and standard shipping services provided by a marine intermodal carrier. The shipping alternative choice model assumes shippers with different demand characteristics choose the alternative with the least transportation and inventory costs between express and standard shipping services. The study considers container size, speed, service frequency, and the distance of shipping destination to construct a shipping service strategy model by maximizing the operations’ profits. The inland transshipment shipping model assumes the marine intermodal carrier chooses the alternative with the least inland transportation and inventory costs between rails and trucks for shippers. Furthermore, the demand-supply interactions between the marine intermodal carrier and shippers are analyzed by integrating three submodel.
The results of this study show that shippers shipping high-value freights tend to select express shipping service. The sensitivity analysis of the model shows that the express shipping service will be more necessary when the average value of shipping freight in the market raises. In addition, the railroad transshipment shipping will increase when the value of shipments decrease or the shipping destination is close to railroad terminal. The result of the study shows that both shippers and the marine intermodal carrier can markedly cut down their costs and enhance their competitive advantages with express shipping services.

Identiferoai:union.ndltd.org:TW/089NCTU0423003
Date January 2001
CreatorsMei-Chu Peng, 彭美珠
ContributorsChaug-Ing Hsu, 許巧鶯
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format0

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