碩士 / 國立臺北大學 / 企業管理學系 / 89 / Due to the dramatic development of Internet and its numerous application in the world, it’s a trend to use Internet and its application for business. More and more companies are creating commercial opportunities by Internet advantages. However, most of companies are either hesitated for the market due to the concept of teleshopping is still not mature. Besides, microenvironment condition needs to be improved for the market growing. These reasons lead consumers demand low. Nevertheless, this market is still has its potential commercial opportunities to be developed. Therefore, the way of physical distribution for teleshopping can be a critical issue for entering the market.
Base on directing shipment for teleshopping distribution channel, we analyze the average cost and its benefit for managing a teleshopping store. In this study, logistic cost is limited to transportation cost, inventory cost and logistic facilities cost. On the other side, benefit analysis is limited to the product price and the buyer number. By analyzing average cost and benefit for managing a teleshopping store, we build a general mathematic model for the store and further analyze the sensitivity of variance of the model.
From the study, we discovered the average transportation cost and delivery period has reversed relationship. The longer the delivery period, the more sale products it can be accumulated. High volume of the sale product can reduce the average transportation cost. The fix operation cost will be the highest cost of teleshopping store; the reason is that the sale volume of teleshopping store is not large enough for reducing the operation cost. Product products sales price combination also influences the volume of sale and benefit for a teleshopping store. The difference of product price and produce cost is also can be a critical issue for the benefit of a teleshopping store. The higher product price can be, the more benefit a teleshopping store can get. Therefore, good combination of product selections can be a critical issue for investing a teleshopping store.
| Identifer | oai:union.ndltd.org:TW/089NTPU0121068 |
| Date | January 2001 |
| Creators | Li-Chun Chuang, 莊麗君 |
| Contributors | Shunder Chang, 張舜德 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 116 |
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