碩士 / 中國文化大學 / 觀光事業研究所 / 89 / The purpose of this study is to examine consumers’ preferences for study-travel and to compare relative importance of study-travel attributes which may influence their study-travel choice preference behavior, then find out its optimal combinations of con-sumers’ preferences by conjoint analysis method. Sixteen combinations of six study-travel attributes (weeks, location, expense, class, residential style, travel arrangement) where simulated. The respondents were asked to give a preference ranking to every al-ternative of these study-travel. The conjoint analysis model was estimated for the pref-erence ranking data. The most important attribute affecting study-travel choice behavior was the location of study-travel, followed by expense of study-travel, weeks of study-travel, travel arrangement of study-travel, and class of study-travel. Residential style of study-travel was the least important attribute. Using cluster analysis, the full respon-dents can be divided into four segments-‘location of study-travel’, ‘expense of study-travel’, ‘weeks of study-travel’, ‘travel arrangement of study-travel’.
| Identifer | oai:union.ndltd.org:TW/089PCCU0571002 |
| Date | January 2001 |
| Creators | Hsin Wen Wang, 王馨雯 |
| Contributors | Ming-Chu Pan, 潘明珠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 0 |
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