碩士 / 國立海洋大學 / 水產養殖學系 / 90 / This study aims at the analysis of marketing channels of aquaculture products in Taipei urban areas and the application of strategic alliance in marketing channels for improving the efficiency of marketing in Taiwan’s aquaculture industry. The methods of the study include theoretical surveys, documental review and field investigation. Marketing channels of seafood products as well as operation methods and business status in the main retailers, large shopping centers, chain supermarkets and traditional markets for aquaculture products are investigated. Finally farm side and retail stage strategic alliance models are suggested respectively to solve the channel problems of aquaculture products in Taiwan.
| Identifer | oai:union.ndltd.org:TW/090NTOU0086025 |
| Date | January 2002 |
| Creators | Hsu Hung-Chao, 許宏兆 |
| Contributors | Chen Ching-Chun, Liou Chyng-Hwa, 陳清春, 劉擎華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 115 |
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