碩士 / 國立海洋大學 / 航運管理學系 / 90 / Abstract
A business want to live in E century that must focus on customers and provide quick response to them, thus, it will get competitive advantage.
For a business, customer satisfaction is the main source of profits, which effects business performance. Therefore, how to perform management effectively and adopt information technology to help the business create profits is the first mission of Customer Relationship Management.
In this study we will discuss the association among Customer Relationship Management、Trust and Marketing performance. There are four finding of this study. They are as the following:
1.The business enhances customer interaction、value added and customer profiling can effectively promote customer trust.
2.Customer trust has positive influence on customer satisfaction and future intension.
3.Customer interaction and customer profiling have positive influence on customer satisfaction；Customer interaction、value added and customer profiling have positive influence on future intension.
4.Through intermediary effect of trust, Customer Relationship Management will enhance marketing performance
Key words：Customer Relationship Management、Trust、Marketing performance.
| Identifer | oai:union.ndltd.org:TW/090NTOU0301014 |
| Date | January 2002 |
| Creators | 林俊豪 |
| Contributors | 余坤東 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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