Usability Study of Web Page Layout and Navigation Bar Location / PDA平台上產品展示網頁的頁面配置與導覽列位置之實用性研究

碩士 / 大同大學 / 工業設計研究所 / 90 / Advances in technology have benefited mankind with many conveniences in their day-to-day activities, as evidenced by the rapid rise in the number of people who use the World Wide Web to search for information that they need. For these people, the need for a quick and easy way to retrieve the latest information has become a key requirement. With more and more people turning to the small screen for instant messaging, this need has now become the driving force for the growing popularity of portable computer technology. Although the PDA has enjoyed wide popularity as a convenient and portable information retrieval instrument, it has its limitations in that its small screen size cannot accommodate the same amount of data as a desktop computer, causing much inconvenience to the user. Although some usability guidelines have been developed for large screen, few guidelines are available for ensuring the usability of Web pages on PDA platform. The issue of providing the user with convenient and clear presentation of data during the search for information is one that must be carefully studied.
Our research assumes that, with the restricted size of the small PDA screen, the screen display of data collected from various shopping websites is affected by the layout of the content on the web page and the navigational functionality of the web page. This in turn impacts the search time of the PDA user and the effectiveness of this information to the user. First, we used a PDA to retrieve and display the web pages of a collection of shopping websites and compared the screen displays to those of non-PDA screens. And then design the experiment web page and test it.
In Phase I, the results showed that varying the levels of the 3 design factors (content layout, site and within-page navigation) did not have any distinct impact on the web pages without frames. In Phase II, the results showed that anchoring the navigational tool within a frame impacts the effectiveness of the user during online shopping. In summary, the results also showed that the ideal web layout is “pictures followed by text” with site navigational tool located on the top of the frame and within-page navigational tool located on the left hand side of the frame. Our research results can serve as a basis for web page layout design on PDA platform.
Keywords: Personal Digital Assistant (PDA), Product Exhibition, Content Layout, Navigation

Identiferoai:union.ndltd.org:TW/090TTU00038013
Date January 2002
CreatorsChun-Jan Huang, 黃俊然
ContributorsLi-Chieh Chen, 陳立杰
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format105

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