碩士 / 國立成功大學 / 企業管理學系碩博士班 / 91 / This study attempts to fill the gap in the literature by providing an integrative research framework through extensive literature review to identify the general environment, industrial environment, firm’s characteristics and core competence and to examine the relationships among these determinants, entry modes choice, competitive strategies choice and the foreign market performance of the firms. The research develops nine hypotheses based on transaction costs theory and resource-based perspective and then to examine the hypotheses by empirical method.
The population is the top 5000 firms of Taiwan listed in the China Credit Information Service Incorporation. A random stratified sampling method was used. 500 questionnaires were mailed, and in 107 responses were received 3 were incomplete. The remaining 104 valid questionnaires represent a useable response rate of 20.8%.
The major finding of the research includes:
1. The more environment uncertainty of economics, regulations and suppliers, firms more likely adopt high control level entry mode.
2. Firms with greater size, stronger R&D core competence, the more likely adopt high control level entry mode.
3. Firms with stronger manufacture core competence, the more likely adopt low control level entry mode.
4. Firms with greater size, stronger internationalized motive and stronger marketing core competence, the more likely adopt leadership market competitive strategy.
5. The adoption of entry mode has no impact on foreign performance.
6. Firms that adapt leadership strategy are better on foreign performance.
7. Firms that adapt leadership strategy, while adopting high control level entry mode will get better foreign market performance than adopting low control level entry mode.
8. Firms that adapt follower strategy, while adopting low control level entry mode will get better foreign market performance than adopting high control level entry mode.
| Identifer | oai:union.ndltd.org:TW/091NCKU5121072 |
| Date | January 2003 |
| Creators | Chien-Chih Yu, 余建志 |
| Contributors | Chung-Jen Chen, 陳忠仁 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 116 |
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