碩士 / 國立交通大學 / 高階主管管理學程碩士班 / 91 / The image scanner industry has a history of just over 19 years in Taiwan, dating back to 1985. Around 40 companies were involved in the industry in 1997 , but only nine remained by 2002, as severe competition forced all but the most strongest out of the industry. The survivors share common characteristics of mature marketing, excellent global logistics, and the innovativeness required to make the local industry a world leader. Although the surviving companies still facing a tough battle, they have the characteristics required to maintain a strong position in the global supply chain.
This study not only examines the rapid change in the Taiwanese industry, including the changing trends in the involvement of venture in the industry, but also highlights the weakness of local brands and global sales channels, problems that are especially serious given the importance of obtaining a strategic position in the value chain. The case study of Avision Inc. demonstrates that most enterprises face a fast changing environment and pursue a scale oriented business model based on high volumes of ODM order, an approach that risks leading to profitless growth . Therefore, Taiwanese image scanner producers face the problem of — how to increase their profitability by becoming leaner while simultaneously cultivating their own brand marketing and ODM businesses, and also maintaining good partnerships with customers. The case study examined here provides a good example of how to identify a strategy for establishing a competitive balance, as well as creating deferential value through enterprise innovation and core competence.
| Identifer | oai:union.ndltd.org:TW/091NCTU0627016 |
| Date | January 2003 |
| Creators | Daniel Chen, 陳朝煌 |
| Contributors | Anthony F. Han, 韓復華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 78 |
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